FACTOR 2:
SPEED
According to a Zendesk study, 89% of buyers ranked speed of response the top factor in their customer experience.
The Harvard Business Review found that responding to requests within the first hour can 7x the chances of success.
Responses that don’t require new collateral or content are easy to expedite with a priority level change or editing email notification settings.
For sending collateral or content, however, staying within one hour for a send deadline can be stressful.
To mitigate that, businesses can use Content Management systems like Hubspot CMS, or sales enablement platforms like Bynder to quickly and easily store/find collateral for any occasion.